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Planning appeal decision

Allowed22 December 20253364176

Highways Land Outside Superbowl, 1 Henry Plaza Victoria Way, Woking, Surrey, GU21 6BU

The panels include 75” digital LCD screens. The advertising changes every 10 seconds with static images in sequence. The panels are programmed to ensure they do not exceed 300cd.sq.m at night. The panels do not operate between 12pm and 5am. All panels have a built-in sensor control system allowing the units to adjust to the ambient light levels

Authority
Woking Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Vo K

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on amenity

What decided it

The proposal's modest scale and positioning within an established commercial streetscape with existing street furniture meant it would not result in visual clutter or harm to amenity, and would comply with the 2007 Regulations when subject to appropriate conditions controlling illumination and operation.

Plan policies cited: Policy CS21, Policy CS24, Policy DM18

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every other appeal around it, with the full reasoning summary, the letter held on file, and the case law it applies.