LAND O/S 26 HIGH STREET, WEYBRIDGE, SURREY, KT13 8AB

the panels include 75” digital LCD screens. The advertising changes every 10 seconds with static images in sequence. The panels are programmed to ensure they do not exceed 300cd.sq.m at night, the level recommended by the Institute of Lighting Professionals. The luminance level changes down to this level at dusk, ensuring there is no bright glare. This is in line with other existing paper 6 sheet advertising which is seen in Surrey. The panels do not operate between 12pm and 5am to ensure minimal light impact and renewable energy is only used as necessary. All panels have a built-in sensor control system allowing the units to adjust to the ambient light levels. This means they require less light at night and more in the daytime depending on the weather conditions

Authority: Elmbridge Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Reed J

Main issues, as the Inspector framed them

The effect of the proposal on the amenity of the area

What decided it

The proposed digital display would be a visually obtrusive and incongruous addition to the spacious character of Weybridge High Street's public realm, causing unmitigated harm to the amenity of the area.

Framework references: 135, 141

Plan policies cited: Policy DM2, Policy DM15, Policy CS4, Policy CS17

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

What an account adds

Draw a red line around your site and the appraisal follows.

Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.

Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.

Every English appeal since 2016, with the letter behind it wherever the Inspectorate published one. Searched by meaning as well as by words, with the key case law counted live across the letters.

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