428 Strand, City of Westminster, London, WC2R 0QE

Authority: City of Westminster Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Desai S

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the amenity of the area

What decided it

The proposed advertisement's excessive scale, dominant presence, and elevated position would cause significant harm to the amenity of the area and fail to preserve or enhance the character and appearance of the conservation areas and the setting of the listed building.

Framework references: 141

Plan policies cited: Policy 38, Policy 39, Policy 43(G)

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