80 Fulham Palace Road, LONDON, W6 9PL

display of an ex ternally illuminated banner sign fixed onto the scaffolding fronting Fulham Palace Road, for a temporary period from 1st July 2025 to 1st July 2026

Authority: London Borough of Hammersmith and Fulham
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Perrins N

Main issues, as the Inspector framed them

The effect of the proposal on the visual amenity of the area
The effect of the proposal on public safety

What decided it

The illuminated advertisement component's excessive size and prominence would appear as an unacceptably dominant feature in the street scene, harming the visual amenity of the area and the special character of the Crabtree Conservation Area, contrary to Policy DC9 and DC8 of the Hammersmith and Fulham Local Plan 2018.

Plan policies cited: Policy DC9, Policy DC8

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