Planning appeal decision
61-71 Victoria Street, London, SW1H 0HW
Planning appeal 3366320 at 61-71 Victoria Street, London, SW1H 0HW (City of Westminster Council) was allowed on 30 July 2025 by Inspector Desai S, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on the amenity of the area.
Temporary display of 1:1 replica façade building wrap to the north elevation incorporating a non-illuminated static advertisement measuring 13.4m x 11.4m (Landscape) for a period of 24 months
- Authority
- City of Westminster Council
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Not Applicable
- Inspector
- Desai S
- Postcode
- SW1H 0HW
Main issues, as the Inspector framed them
- The effect of the proposed advertisement on the amenity of the area
What decided it
The integrated design of the advertisement within the 1:1 façade shroud, combined with its modest scale and non-illuminated nature, would preserve the architectural and historic significance of the Conservation Area and not harm the amenity of the area.
What the Inspector cited
- Development plan policies
- Policy 38Policy 39Policy 43(G)
- National Planning Policy Framework
- Paragraph 141
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
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With an account
What an account adds to this decision


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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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