63 - 65 Piccadilly , London, W1J 0DY

the display of a non-illuminated 16.7m (width) x 4.4m (height) advertisement set within a 1:1 façade replication building wrap for a temporary period of 9 months

Authority: City of Westminster Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Jamieson S

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the visual amenity of the area

What decided it

The advertisement panel would represent a proportionate and well-designed addition to the temporary building wrap that would preserve the character and appearance of the conservation area and listed building while being aesthetically preferable to alternative scaffolding solutions.

Plan policies cited: Policy 38, Policy 39, Policy 43

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