1 Lower John Street, Soho, London, W1F 9DT

temporary decorative scaffold shroud advertisement printed onto PVC comprising a 1:1 replica image of the building façade with an inset area for sponsors advert ising measuring 10.8 x 5.7 metres

Authority: City of Westminster Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Armstrong N

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the amenity of the area, with particular regard to the Soho Conservation Area and the Regent Street Conservation Area

What decided it

The proposed advertisement would have a significant and detrimental visual impact on amenity in this prominent corner location within a conservation area, being out of scale and character with the restrained nature of existing advertisements and the historic environment.

Framework references: 141

Plan policies cited: Policy 38, Policy 39, Policy 43

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