®Planning appeal decision
4 Hammersmith Broadway, Hammersmith And Fulham, London, W6 7AL
a temporary decorative scaffold shroud screen advertisement comprising a coloured 1:1 image of the building façade with and inset advertising area measuring 10 metres wide X 10 metres high for a period of 12 months
- Authority
- London Borough of Hammersmith and Fulham
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Callister V
Main issues, as the Inspector framed them
- the effect on the visual amenity of the area
- public safety as it relates to road users
What decided it
The scale, elevated position and resulting undue prominence and obtrusive visual effect of the proposed advertisement would have substantial detrimental effect on the visual amenity of the local area and would fail to preserve the character and appearance of the conservation areas and the settings of listed buildings.
Framework references: 216
Plan policies cited: Policy T1, Policy T6, Policy DC1, Policy DC8, Policy DC9
The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.