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Dismissed15 October 20253370669

4 Hammersmith Broadway, Hammersmith And Fulham, London, W6 7AL

Planning appeal 3370669 at 4 Hammersmith Broadway, Hammersmith And Fulham, London, W6 7AL (London Borough of Hammersmith and Fulham) was dismissed on 15 October 2025 by Inspector Callister V, by written representations. The main issue, as the Inspector framed it: the effect on the visual amenity of the area.

a temporary decorative scaffold shroud screen advertisement comprising a coloured 1:1 image of the building façade with and inset advertising area measuring 10 metres wide X 10 metres high for a period of 12 months

Authority
London Borough of Hammersmith and Fulham
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Callister V
Postcode
W6 7AL

Main issues, as the Inspector framed them

  • the effect on the visual amenity of the area
  • public safety as it relates to road users

What decided it

The scale, elevated position and resulting undue prominence and obtrusive visual effect of the proposed advertisement would have substantial detrimental effect on the visual amenity of the local area and would fail to preserve the character and appearance of the conservation areas and the settings of listed buildings.

What the Inspector cited

Development plan policies
Policy T1Policy T6Policy DC1Policy DC8Policy DC9
National Planning Policy Framework
Paragraph 216

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in London Borough of Hammersmith and Fulham

The authority’s record since 2016 · every decision in 2025

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.