®Planning appeal decision
1 Bear Street, LONDON, WC2H 7AR
display of externally illuminated advertisement panel measuring 2.85m high and 3.35m wide, 2.50m high and 2.60m wide and 2.60m high and 2.60m wide
- Authority
- City of Westminster Council
- Appeal type
- advert · Advertisement Appeal
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Storey P
Main issues, as the Inspector framed them
- Appeal A: whether the disputed condition restricting advertisement content to theatre, cinema productions and partner events is reasonable and necessary in the interests of amenity under the Regulations
- Appeal B: whether the proposed advertisements would have an acceptable effect on visual amenity and preserve or enhance the character or appearance of the Leicester Square Conservation Area
What decided it
Appeal A: content restrictions on advertisements cannot be enforced under advertisement control regulations where there is no demonstrable impact on visual amenity, only on cultural coherence. Appeal B: the absence of sufficient technical detail regarding illumination structure and in situ appearance creates uncertainty that cannot be resolved in favour of the proposal given the conservation area context.
Framework references: 141
Plan policies cited: Policy 38, Policy 39, Policy 43
The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.