Land and Buildings on the South Side of Old Hall Road, Bromborough Wirral, CH62 3PE

Planning appeal 3373497 at Land and Buildings on the South Side of Old Hall Road, Bromborough Wirral, CH62 3PE (Wirral Metropolitan Borough Council) was dismissed on 1 December 2025 by Inspector Evans C, by written representations. The main issue, as the Inspector framed it: the effect of the proposed advertisement on the visual amenity of the local area.

installation of 2 No. D48 illuminated advertising displays

Authority: Wirral Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Minor retail and services
Inspector: Evans C
Postcode: CH62 3PE

Main issues, as the Inspector framed them

the effect of the proposed advertisement on the visual amenity of the local area
the effect on public safety, with particular reference to highway safety along New Chester Road (the A41)

What decided it

The proposed advertisements would be excessively prominent and dominant features that would harm the visual amenity of the area by conflicting with the local character and the verdant setting created by mature trees and greenspace along New Chester Road.

What the Inspector cited

Development plan policies: Policy WD23Policy WS6Policy WS7Policy WS9

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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More decisions in Wirral

The authority’s record since 2016 · every decision in 2025

Dismissed16 December 20253374385
Corner of Duke Street and Beckwith Street, Gillbrook, CH41 8BB, Birkenhead, CH41 8BB
Allowed8 December 20253374954
90 Claughton Road, Birkenhead, CH41 6ES
Dismissed21 November 20253374417
162 Cleveland Street, CH41 3QQ, Birkenhead, CH41 3QQ
Allowed21 October 20253368354
Onyx Function Suite, 244-246, Telegraph Road, Heswall , Wirral, CH60 7SG
Allowed8 October 20253371352
Shell, Liscard Road, Wallasey, CH44 9AD

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.