Land and Buildings on the South Side of Old Hall Road, Bromborough Wirral, CH62 3PE

installation of 2 No. D48 illuminated advertising displays

Authority: Wirral Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Minor retail and services
Inspector: Evans C

Main issues, as the Inspector framed them

the effect of the proposed advertisement on the visual amenity of the local area
the effect on public safety, with particular reference to highway safety along New Chester Road (the A41)

What decided it

The proposed advertisements would be excessively prominent and dominant features that would harm the visual amenity of the area by conflicting with the local character and the verdant setting created by mature trees and greenspace along New Chester Road.

Plan policies cited: Policy WD23, Policy WS6, Policy WS7, Policy WS9

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