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Planning appeal decision

Dismissed21 November 20253374417

162 Cleveland Street, CH41 3QQ, Birkenhead, CH41 3QQ

erection of 1x D-Poster Advertisement

Authority
Wirral Metropolitan Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Minor retail and services
Inspector
Moulton E

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on amenity, including in respect of the setting of the Grade II listed former dock entrance to the Mersey road tunnel

What decided it

The proposed advertisement would unacceptably harm the amenity of the area and the setting of the Grade II listed former dock entrance to the Mersey road tunnel, with no mitigation through replacement of an existing advertisement.

Framework references: 141

Plan policies cited: WS 6, WS 7, WD 2

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every other appeal around it, with the full reasoning summary, the letter held on file, and the case law it applies.