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Dismissed21 November 20253374417

162 Cleveland Street, CH41 3QQ, Birkenhead, CH41 3QQ

Planning appeal 3374417 at 162 Cleveland Street, CH41 3QQ, Birkenhead, CH41 3QQ (Wirral Metropolitan Borough Council) was dismissed on 21 November 2025 by Inspector Moulton E, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on amenity, including in respect of the setting of the Grade II listed former dock entrance to the Mersey road tunnel.

erection of 1x D-Poster Advertisement

Authority
Wirral Metropolitan Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Minor retail and services
Inspector
Moulton E
Postcode
CH41 3QQ

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on amenity, including in respect of the setting of the Grade II listed former dock entrance to the Mersey road tunnel

What decided it

The proposed advertisement would unacceptably harm the amenity of the area and the setting of the Grade II listed former dock entrance to the Mersey road tunnel, with no mitigation through replacement of an existing advertisement.

What the Inspector cited

Development plan policies
WS 6WS 7WD 2
National Planning Policy Framework
Paragraph 141

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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More decisions in Wirral

The authority’s record since 2016 · every decision in 2025

  1. Dismissed16 December 20253374385
    Corner of Duke Street and Beckwith Street, Gillbrook, CH41 8BB, Birkenhead, CH41 8BB
  2. Allowed8 December 20253374954
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  3. Dismissed1 December 20253373497
    Land and Buildings on the South Side of Old Hall Road, Bromborough Wirral, CH62 3PE
  4. Allowed21 October 20253368354
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  5. Allowed8 October 20253371352
    Shell, Liscard Road, Wallasey, CH44 9AD

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.