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Planning appeal decision

Allowed8 December 20253374954

90 Claughton Road, Birkenhead, CH41 6ES

Planning appeal 3374954 at 90 Claughton Road, Birkenhead, CH41 6ES (Wirral Metropolitan Borough Council) was allowed on 8 December 2025 by Inspector Barnes D, by written representations. The main issue, as the Inspector framed it: The effects of the proposed advertisement on visual amenity and public safety.

a replacement D48 Display

Authority
Wirral Metropolitan Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Barnes D
Postcode
CH41 6ES

Main issues, as the Inspector framed them

  • The effects of the proposed advertisement on visual amenity and public safety

What decided it

Subject to appropriate conditions controlling illuminance, display change frequency, and content restrictions, the proposed advertisement would not cause unacceptable harm to visual amenity or public safety in this mixed-use location where the principle of an illuminated advertisement was already established.

What the Inspector cited

Development plan policies
Policy WS4Policy WS6Policy WS7Policy WD23Policy WD10Policy WS9

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in Wirral

The authority’s record since 2016 · every decision in 2025

  1. Dismissed16 December 20253374385
    Corner of Duke Street and Beckwith Street, Gillbrook, CH41 8BB, Birkenhead, CH41 8BB
  2. Dismissed1 December 20253373497
    Land and Buildings on the South Side of Old Hall Road, Bromborough Wirral, CH62 3PE
  3. Dismissed21 November 20253374417
    162 Cleveland Street, CH41 3QQ, Birkenhead, CH41 3QQ
  4. Allowed21 October 20253368354
    Onyx Function Suite, 244-246, Telegraph Road, Heswall , Wirral, CH60 7SG
  5. Allowed8 October 20253371352
    Shell, Liscard Road, Wallasey, CH44 9AD

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.