90 Claughton Road, Birkenhead, CH41 6ES

a replacement D48 Display

Authority: Wirral Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Barnes D

Main issues, as the Inspector framed them

The effects of the proposed advertisement on visual amenity and public safety

What decided it

Subject to appropriate conditions controlling illuminance, display change frequency, and content restrictions, the proposed advertisement would not cause unacceptable harm to visual amenity or public safety in this mixed-use location where the principle of an illuminated advertisement was already established.

Plan policies cited: Policy WS4, Policy WS6, Policy WS7, Policy WD23, Policy WD10, Policy WS9

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.
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