1 Lower John Street, London, W1F 9DT

Planning appeal 3373918 at 1 Lower John Street, London, W1F 9DT (City of Westminster Council) was dismissed on 18 November 2025 by Inspector Poole S, by written representations. The main issue, as the Inspector framed it: The effects of the proposed advertisement on the amenity of the area, with particular regard to the character and appearance of the Soho Conservation Area and Regent Street Conservation Area.

described on the application form as a temporary decorative scaffold shroud advertisement printed onto pvc comprising a 1:1 replica image of the building facade with an inset area for sponsors advertising measuring 10.4 x 3.7 metres without illumination

Authority: City of Westminster Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Poole S
Postcode: W1F 9DT

Main issues, as the Inspector framed them

The effects of the proposed advertisement on the amenity of the area, with particular regard to the character and appearance of the Soho Conservation Area and Regent Street Conservation Area

What decided it

The size and siting of the advertising area would be a visually intrusive element that would dominate its setting and be out of scale and character with the smaller-scale and more restrained nature of other advertisements in the immediate area, resulting in unacceptable harm to visual amenity and the character and appearance of the conservation areas.

What the Inspector cited

Development plan policies: Policy 38Policy 39Policy 43

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.