®Planning appeal decision
1 Lower John Street, London, W1F 9DT
described on the application form as a temporary decorative scaffold shroud advertisement printed onto pvc comprising a 1:1 replica image of the building facade with an inset area for sponsors advertising measuring 10.4 x 3.7 metres without illumination
- Authority
- City of Westminster Council
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Poole S
Main issues, as the Inspector framed them
- The effects of the proposed advertisement on the amenity of the area, with particular regard to the character and appearance of the Soho Conservation Area and Regent Street Conservation Area
What decided it
The size and siting of the advertising area would be a visually intrusive element that would dominate its setting and be out of scale and character with the smaller-scale and more restrained nature of other advertisements in the immediate area, resulting in unacceptable harm to visual amenity and the character and appearance of the conservation areas.
Plan policies cited: Policy 38, Policy 39, Policy 43
The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.