19-21 High Street, Acton, LONDON, W3 6NG

the replacement of existing poster board with one digital advertising screen

Authority: London Borough of Ealing
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Minor retail and services
Inspector: Rafiq F

Main issues, as the Inspector framed them

The effect of the proposed advertisement on amenity, having regard to the effect on the Acton Town Conservation Area and the setting of a Grade II* listed building

What decided it

The proposed digital advertising screen would have a harmful effect on amenity by virtue of its prominent, illuminated and changing appearance in contrast to the restrained, static character of the Acton Town Conservation Area.

Plan policies cited: Policy D3, Policy D8, Policy HC1, Policy 7.4, Policy 7B, Policy 7C

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