pavement outside Nos. 40-42, The Broadway, Greenford, Middlesex, UB6 9PT

the installation of a modern, multifunction Hub unit featuring an integral advertisement display and defibrillator

Authority: London Borough of Ealing
Appeal type: commercial · Commercial Appeals Service (Adverts)
Procedure: Written Representations
Development: advertisement · Householder developments
Inspector: Hartley S

Main issues, as the Inspector framed them

Appeal A: the effect of the proposal upon (i) the character and appearance of the area and (ii) the effect upon highway safety
Appeal B: the effect of the proposed advertisement upon (i) the visual amenity of the area and (ii) public safety

What decided it

The proposed illuminated, changing advertisement display would add unacceptable street clutter and create an unacceptable distraction to drivers and pedestrians in a busy town centre location, causing harm to character and appearance and compromising highway and public safety.

Framework references: 12

Plan policies cited: Policy 7.4, Policy 7B, Policy D3, Policy D8

Read the decision letter on the Inspectorate’s site

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What an account adds

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Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.

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