pavement outside Nos. 40-42, The Broadway, Greenford, Middlesex, UB6 9PT

the installation of a modern, multifunction Hub unit featuring an integral advertisement display and defibrillator

Authority: London Borough of Ealing
Appeal type: minor · Planning Appeal
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Hartley S

Main issues, as the Inspector framed them

Appeal A: the effect of the proposal upon (i) the character and appearance of the area and (ii) the effect upon highway safety
Appeal B: the effect of the proposed advertisement upon (i) the visual amenity of the area and (ii) public safety

What decided it

The proposed illuminated, changing advertisement display would create unnecessary street clutter and an unacceptable distraction to drivers and pedestrians in a busy town centre location, causing considerable detriment to visual amenity and highway safety.

Framework references: 12

Plan policies cited: Policy 7.4, Policy 7B, Policy D3, Policy D8

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