Netherton Service Station, 176 Halesowen Road, Netherton Dudley , DY2 9PS

for the installation of a freestanding D6 double-sided small format advertising display

Authority: Dudley Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Ramsden S

Main issues, as the Inspector framed them

The effect of the advertisement on amenity, having regard to its impact on the street scene and the living conditions of the occupants of nearby dwellings

What decided it

The replacement of multiple cluttered temporary advertisements with a single controlled digital display, combined with conditions limiting illumination and display characteristics, would not result in unacceptable impacts on amenity or public safety.

Plan policies cited: Policy D12 of the Dudley Development Strategy, 2017, Shopfront and Advertisement Supplementary Planning Document, 2017

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