4 Oxford Street/1 Tottenham Court Road, London, W1T 1BB

the temporary display of an externally illuminated scaffold banner advertisement measuring 17m x 4.5m (landscape) fixed to the Tottenham Court Road elevation, for a period of 12 months

Authority: City of Westminster Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Not Applicable
Inspector: Tivey C

Main issues, as the Inspector framed them

The effect of the proposal upon visual amenity, including upon the setting of the neighbouring Soho and Bloomsbury Conservation Areas and the Listed Buildings at 1 Tottenham Court Road and 6 Oxford Street, and whether the scheme would preserve or enhance the character or appearance of the Hanway Street Conservation Area

What decided it

The temporary nature of the advertisement combined with the 1:1 facade image would preserve the character and appearance of the Conservation Area and mask unsightly scaffolding during necessary building restoration works.

Framework references: 141

Plan policies cited: Policy 43 of the City Plan 2019 – 2040 (April 2021)

Read the decision letter on the Inspectorate’s site

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