®Planning appeal decision
Shepherd And Flock 84 Goldhawk Road, London, W12 8HA
the replacement of three existing externally illuminated static advertisement banners with the erection of a single slim portrait digital LED display, of 4m (w) x 6m (h) on the western flank wall of 84 Goldhawk Road
- Authority
- London Borough of Hammersmith and Fulham
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Cuthbert L
Main issues, as the Inspector framed them
- the effect of the proposed advertisement on the amenity of the area, having particular regard to the character and appearance of the area and the locally listed 'Building of Merit', and the living conditions of the occupants of the nearby properties, namely 86 Goldhawk Road and those within Sharp House (87-91 Goldhawk Road)
- public safety, with particular regard to highway safety
What decided it
The proposal would cause material harm to the character and appearance of the locally listed Building of Merit, harm the living conditions of nearby residents through light spill and glare, and create an unacceptable risk to highway safety through driver distraction at a prominent junction on a busy road.
Framework references: 216
Plan policies cited: Policy DC1, Policy DC8, Policy DC9, Key Principle AH2, Policy CC12, Policy CC13, Policy H011, Policy T6, Policy T1
The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.