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Dismissed29 January 20263375215

Shepherd And Flock 84 Goldhawk Road, London, W12 8HA

Planning appeal 3375215 at Shepherd And Flock 84 Goldhawk Road, London, W12 8HA (London Borough of Hammersmith and Fulham) was dismissed on 29 January 2026 by Inspector Cuthbert L, by written representations. The main issue, as the Inspector framed it: the effect of the proposed advertisement on the amenity of the area, having particular regard to the character and appearance of the area and the locally listed 'Building of Merit', and the living conditions of the occupants of the nearby properties, namely 86 Goldhawk Road and those within Sharp House (87-91 Goldhawk Road).

the replacement of three existing externally illuminated static advertisement banners with the erection of a single slim portrait digital LED display, of 4m (w) x 6m (h) on the western flank wall of 84 Goldhawk Road

Authority
London Borough of Hammersmith and Fulham
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Cuthbert L
Postcode
W12 8HA

Main issues, as the Inspector framed them

  • the effect of the proposed advertisement on the amenity of the area, having particular regard to the character and appearance of the area and the locally listed 'Building of Merit', and the living conditions of the occupants of the nearby properties, namely 86 Goldhawk Road and those within Sharp House (87-91 Goldhawk Road)
  • public safety, with particular regard to highway safety

What decided it

The proposal would cause material harm to the character and appearance of the locally listed Building of Merit, harm the living conditions of nearby residents through light spill and glare, and create an unacceptable risk to highway safety through driver distraction at a prominent junction on a busy road.

What the Inspector cited

Development plan policies
Policy DC1Policy DC8Policy DC9Key Principle AH2Policy CC12Policy CC13Policy H011Policy T6Policy T1
National Planning Policy Framework
Paragraph 216

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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More decisions in London Borough of Hammersmith and Fulham

The authority’s record since 2016 · every decision in 2026

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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