Footpath outside 47-49 Alderley Road, Wilmslow, SK9 1NZ

installation of 1 No. BT Street Hub Unit and associated advertisement panels on either side of the unit

Authority: Cheshire East
Appeal type: advert · Advertisement Appeal
Procedure: Written Representations
Development: telecoms · Minor retail and services
Inspector: Evans C

Main issues, as the Inspector framed them

Appeal A: the effect of the proposed BT street hub on the character and appearance of the area
Appeal B: the effect of the proposed advertisements on the visual amenity of the area

What decided it

The substantial harm to the character and appearance of the Primary Shopping Area caused by the bulky, prominent hub with illuminated advertisements in a location characterised by spacious, verdant, understated street furniture outweighed the modest benefits of the proposal.

the modest benefits of public wi-fi, device charging, potential 4G/5G coverage and renewable energy did not outweigh the harm to character, appearance and visual amenity in this important town centre location

Plan policies cited: CELPS Policy SD1, CELPS Policy SD2, CELPS Policy SE1, CESADPD Policy GEN1, CESADPD Policy GEN3, CESADPD Policy RET9, Wilmslow Neighbourhood Plan Policy PR1

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

What an account adds

Draw a red line around your site and the appraisal follows.

Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.

Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.

Every English appeal since 2016, with the letter behind it wherever the Inspectorate published one. Searched by meaning as well as by words, with the key case law counted live across the letters.

Casework that chases the deadlines. Applications, appeals and conditions with their statutory dates.

The judgement stays yours. The tool gathers the material and dates it.