238-246 King Street, Hammersmith, Greater London, W6 0RF

the display of 1no internally luminated fascia sign and 1no externally illuminated fascia sign to the rear (northern elevation) of the main building

Authority: London Borough of Hammersmith and Fulham
Appeal type: commercial · Commercial Appeals Service (Adverts)
Procedure: Written Representations
Development: advertisement · Householder developments
Inspector: Mee K

Main issues, as the Inspector framed them

The effect of the proposed advertisements on amenity, having regard to their siting within the Ravenscourt and Starch Green Conservation Area, proximity to locally listed buildings and the impact on neighbouring residents

What decided it

The proposed advertisements would cause significant harm to amenity by virtue of their visual intrusiveness, scale, illumination and siting within the Conservation Area in close proximity to neighbouring dwellings and locally listed buildings.

Plan policies cited: Policy DC1, Policy DC8, Policy DC9, Policy CC12

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