Outside 30, Churchill Shopping Centre, Dudley, DY2 7BJ

1 no. double sided digital 'D6' outdoor display unit on private pedestrian area near centre entrance

Authority: Dudley Metropolitan Borough Council
Appeal type: commercial · Commercial Appeals Service (Adverts)
Procedure: Written Representations
Development: advertisement · Householder developments
Inspector: Stephens K

Main issues, as the Inspector framed them

The effect of the appeal proposal on visual amenity, having regard to the site's location within Dudley Town Centre Conservation Area and setting of nearby Dudley Castle, a Grade I listed building and Scheduled Monument

What decided it

The proposed digital totem would be an overbearing, incongruous and visually intrusive feature that would materially and unacceptably harm the visual amenity of the area and fail to preserve the character and appearance of the Conservation Area.

Framework references: 141

Plan policies cited: Policy D12, Policy S9, Policy S5, Policy 22, Policy S15

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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