Outside 30, Churchill Shopping Centre, Dudley, DY2 7BJ

Planning appeal 6004071 at Outside 30, Churchill Shopping Centre, Dudley, DY2 7BJ (Dudley Metropolitan Borough Council) was dismissed on 20 May 2026 by Inspector Stephens K, by written representations. The main issue, as the Inspector framed it: The effect of the appeal proposal on visual amenity, having regard to the site's location within Dudley Town Centre Conservation Area and setting of nearby Dudley Castle, a Grade I listed building and Scheduled Monument.

1 no. double sided digital 'D6' outdoor display unit on private pedestrian area near centre entrance

Authority: Dudley Metropolitan Borough Council
Appeal type: commercial · Commercial Appeals Service (Adverts)
Procedure: Written Representations
Development: advertisement · Householder developments
Inspector: Stephens K
Postcode: DY2 7BJ

Main issues, as the Inspector framed them

The effect of the appeal proposal on visual amenity, having regard to the site's location within Dudley Town Centre Conservation Area and setting of nearby Dudley Castle, a Grade I listed building and Scheduled Monument

What decided it

The proposed digital totem would be an overbearing, incongruous and visually intrusive feature that would materially and unacceptably harm the visual amenity of the area and fail to preserve the character and appearance of the Conservation Area.

What the Inspector cited

Development plan policies: Policy D12Policy S9Policy S5Policy 22Policy S15
National Planning Policy Framework: Paragraph 141

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The authority’s record since 2016 · every decision in 2026

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.