Pavement o/s Iceland, 56-67 Cricklade Road, Gorse Hill, Swindon, SN2 1AA

the installation of 1no. BT Street Hub and removal of associated BT payphones

Authority: Swindon
Appeal type: advert · Commercial advertisement
Procedure: Written
Development: telecoms
Postcode: SN2 1AA

Main issues, as the Inspector framed them

the effect of the hub and its digital display on the character and appearance and visual amenity of the surrounding area
the effect of the proposals on public safety

What decided it

The location on a wide pavement within an established commercial streetscape with existing street furniture, combined with appropriate conditions controlling the advertisement display, meant the proposals would not harm character, appearance, visual amenity or highway safety.

Plan policies cited: Policy SD1, Policy DE1, Policy TR2, Policy IN3

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