Planning appeal decision
Mr Cod, 130 Victoria Road, Swindon, SN1 3BU
Planning appeal 3331084 at Mr Cod, 130 Victoria Road, Swindon, SN1 3BU (Swindon Borough Council) was dismissed on 8 May 2024 by Inspector Scott A, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on amenity.
Replacement of existing externally illuminated banner sign and part (internally illuminated) Fascia sign with an illuminated 48-sheet digital advertisement display
- Authority
- Swindon Borough Council
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Scott A
- Postcode
- SN1 3BU
Main issues, as the Inspector framed them
- The effect of the proposed advertisement on amenity
What decided it
The proposed digital advertisement display would introduce a discordant, incongruous feature that would adversely affect the setting of the nearby Old Town Conservation Area and cause visual harm to local amenity.
What the Inspector cited
- Development plan policies
- DE1EN10
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
Town Planner Pro holds this letter. The Appeals plan opens it and every other letter we hold, all of them searchable, with the main issues and what decided each case picked out. We do not show letters on the free site because they carry people’s names and addresses.
With an account
What an account adds to this decision


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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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