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Planning appeal decision

Allowed12 April 20223290164

Land Adjacent Unit 23 Athena Avenue, Swindon, SN2 8HQ

Planning appeal 3290164 at Land Adjacent Unit 23 Athena Avenue, Swindon, SN2 8HQ (Swindon Borough Council) was allowed on 12 April 2022 by Inspector Indermaur S, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on the visual amenity of the surrounding area.

the installation of freestanding internally illuminated 48- sheet D-Poster display and vertical meadow

Authority
Swindon Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Indermaur S
Postcode
SN2 8HQ

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on the visual amenity of the surrounding area

What decided it

The proposed advertisement, when viewed within the existing commercial context with large buildings and varied signage, would not cause harm to visual amenity and could be appropriately controlled by conditions.

What the Inspector cited

Development plan policies
Policy DE1 of the Swindon Borough Local Plan 2026

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.