Fen Farm, Moore Lane, East Mersea, Colchester, CO5 8FE

advertisement consent for 1no. non-illuminated sign

Authority: Colchester City Council
Appeal type: advert · Commercial advertisement
Procedure: Written
Development: advertisement
Postcode: CO5 8FE

Main issues, as the Inspector framed them

The effect of the proposed sign on the character and appearance of the countryside and public visual amenity

What decided it

The proposed sign would be a prominent, poorly sited and designed advertisement that would have an adverse effect on the character and appearance of the countryside and public visual amenity contrary to Regulation 3 of the Control of Advertisements Regulations 2007 and NPPF paragraph 141.

Framework references: 141

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Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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