28 Upper Clapton Road, London, E5 8BQ

3m (H) x 6m (W) (48 sheet) internally illuminated digital advertisement display, wall mounted

Authority: London Borough of Hackney
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Marshall E

Main issues, as the Inspector framed them

The impact of the proposal upon the visual amenity, character and appearance of the host building and the surrounding area

What decided it

The proposal's appropriate scale, siting and design for a commercial area, combined with conditions controlling illumination and image change frequency, would not adversely affect visual amenity or residential properties.

Plan policies cited: Hackney Local Plan 2020 Policy LP7, Hackney Local Plan 2020 Policy LP1, Hackney Local Plan 2020 Policy LP3

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