®Planning appeal decision
42 Great Eastern Street, Hackney, London, EC2A3EP
Planning appeal 6004008 at 42 Great Eastern Street, Hackney, London, EC2A3EP (London Borough of Hackney) was dismissed on 9 July 2026 by Inspector Ann Veevers, by written representations. The main issue, as the Inspector framed it: the effect of the proposed advertisement on visual amenity, with particular regard to the listed building and the South Shoreditch Conservation Area.
temporary decorative scaffold shroud comprising a 1:1 replica image of the building façade with an inset sponsors printed advertising area measuring 8.4 x 5 metres
- Authority
- London Borough of Hackney
- Appeal type
- advert · Commercial advertisement
- Procedure
- Written
- Development
- advertisement
- Inspector
- Ann Veevers
- Postcode
- EC2A 3EP
Main issues, as the Inspector framed them
- the effect of the proposed advertisement on visual amenity, with particular regard to the listed building and the South Shoreditch Conservation Area
- the effect of the proposed advertisement on public safety, with particular regard to vehicle and pedestrian safety whilst using nearby highways
What decided it
The proposal would be harmful to visual amenity due to its disproportionately large size and prominence at a sensitive heritage location, which would detract from the architectural integrity of the listed building and the character of the conservation area, and this harm could not be outweighed by the temporary nature of the display or potential funding benefits.
What the Inspector cited
- Development plan policies
- Policy LP7 of the Hackney A Place For Everyone, Hackney Local Plan 2033Policy LP1 of the Hackney Local Plan 2033Policy LP3 of the Hackney Local Plan 2033Policy D3 of the London Plan, March 2021Policy HC1 of the London Plan, March 2021Policy PP1 of the Hackney Local Plan 2033Policy D8 of the London Plan, March 2021Policy LP41 of the Hackney Local Plan 2033Policy LP42 of the Hackney Local Plan 2033Policy LP43 of the Hackney Local Plan 2033Policy T1 of the London Plan, March 2021Policy T2 of the London Plan, March 2021Policy T4 of the London Plan, March 2021
- National Planning Policy Framework
- Paragraph 141
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
Town Planner Pro holds this letter. The Appeals plan opens it and every other letter we hold, all of them searchable, with the main issues and what decided each case picked out. We do not show letters on the free site because they carry people’s names and addresses.
With an account
What an account adds to this decision
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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.