®Planning appeal decision
42 GREAT EASTERN STREET, HACKNEY, LONDON, EC2A3EP
temporary decorative scaffold shroud comprising a 1:1 replica image of the building façade with an inset sponsors printed advertising area measuring 8.4 x 5 metres
- Authority
- London Borough of Hackney
- Appeal type
- advert · Commercial advertisement
- Procedure
- Written
- Development
- advertisement
- Postcode
- EC2A 3EP
Main issues, as the Inspector framed them
- the effect of the proposed advertisement on visual amenity, with particular regard to the listed building and the South Shoreditch Conservation Area
- the effect of the proposed advertisement on public safety, with particular regard to vehicle and pedestrian safety whilst using nearby highways
What decided it
The proposal would be harmful to visual amenity due to its disproportionately large size and prominence at a sensitive heritage location, which would detract from the architectural integrity of the listed building and the character of the conservation area, and this harm could not be outweighed by the temporary nature of the display or potential funding benefits.
Framework references: 141
Plan policies cited: Policy LP7 of the Hackney A Place For Everyone, Hackney Local Plan 2033, Policy LP1 of the Hackney Local Plan 2033, Policy LP3 of the Hackney Local Plan 2033, Policy D3 of the London Plan, March 2021, Policy HC1 of the London Plan, March 2021, Policy PP1 of the Hackney Local Plan 2033, Policy D8 of the London Plan, March 2021, Policy LP41 of the Hackney Local Plan 2033, Policy LP42 of the Hackney Local Plan 2033, Policy LP43 of the Hackney Local Plan 2033, Policy T1 of the London Plan, March 2021, Policy T2 of the London Plan, March 2021, Policy T4 of the London Plan, March 2021
The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.