360 OLD STREET, HACKNEY, LONDON, EC1V 9LT

a printed advertisement display measuring 6.1 x 4.5 metres set within a building mural surround

Authority: London Borough of Hackney
Appeal type: commercial · Commercial Appeals Service (Adverts)
Procedure: Written Representations
Development: advertisement · Householder developments
Inspector: Lancaster K

Main issues, as the Inspector framed them

The effect of the proposal on visual amenity of the area, including the South Shoreditch Conservation Area

What decided it

The proposed advertisement's scale, position and design would represent an incongruous addition that fails to respect the character and appearance of the South Shoreditch Conservation Area and would cause harm to its significance.

Framework references: 141

Plan policies cited: London Plan 2021 Policy D4, London Plan 2021 Policy D8, London Plan 2021 Policy HC1, Hackney Local Plan 2033 Policy PP1, Hackney Local Plan 2033 Policy LP1, Hackney Local Plan 2033 Policy LP3, Hackney Local Plan 2033 Policy LP7

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