120-122 MORNING LANE, HACKNEY, LONDON, E9 6LH

wall-mounted billboard (non-illuminated) measuring 6 x 3 metres for general poster advertising

Authority: London Borough of Hackney
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Not Applicable
Inspector: Reed J

Main issues, as the Inspector framed them

The effect of the advertisement on the amenity of the area, with particular regard to heritage assets

What decided it

The advertisement harms the amenity of the area through its excessive height, incongruous appearance, and discordant visual impact against the historic backdrop of nearby listed buildings, outweighing any purported benefits.

Plan policies cited: Policy LP1, Policy LP3, Policy LP4, Policy LP7, Policy D3, Policy HC1

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Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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