®Planning appeal decision
Outside Itsu, The Broadway Centre , Ealing, London, W5 5JY
Planning appeal 3264214 at Outside Itsu, The Broadway Centre , Ealing, London, W5 5JY (London Borough of Ealing) was dismissed on 16 June 2021 by Inspector Rollings G, by written representations. The main issue, as the Inspector framed it: The effect of the advertisement on the amenity of the area, including the setting of the Ealing Town Centre Conservation Area.
a freestanding internally illuminated single sided advertising LDC panel
- Authority
- London Borough of Ealing
- Appeal type
- advert · Advertisement Appeal
- Procedure
- Written Representations
- Development
- advertisement · Minor retail and services
- Inspector
- Rollings G
- Postcode
- W5 5JY
Main issues, as the Inspector framed them
- The effect of the advertisement on the amenity of the area, including the setting of the Ealing Town Centre Conservation Area
- The effect of the advertisement on public safety
What decided it
The proposed advertisement would exacerbate pavement pedestrian congestion and present risks to public safety due to its location on a narrow pavement adjacent to heavily trafficked road and close to a pelican crossing.
The absence of harm to amenity was outweighed by the potential for harm to public safety.
What the Inspector cited
- Development plan policies
- Development Strategy 2026 Development Plan Document Policy 1.1Development Strategy 2026 Development Plan Document Policy 1.2(f)Development Strategy 2026 Development Plan Document Policy 1.2(g)Development Strategy 2026 Development Plan Document Policy 2.1cDevelopment Strategy 2026 Development Plan Document Policy 2.10Development Management Development Plan Document Policy 7.4Development Management Development Plan Document Policy 7BDevelopment Management Development Plan Document Policy 7CLondon Plan (2021)
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
Town Planner Pro holds this letter. The Appeals plan opens it and every other letter we hold, all of them searchable, with the main issues and what decided each case picked out. We do not show letters on the free site because they carry people’s names and addresses.
With an account
What an account adds to this decision
More decisions in London Borough of Ealing
The authority’s record since 2016 · every decision in 2021
- Dismissed27 October 20266012839Station Parade, Advertising Right Adj 1 Uxbridge Road, Ealing, W5 3LD
- Dismissed5 May 20266004539Pavement Outside Nos. 40-42, The Broadway, Greenford, Middlesex, UB6 9PT
- Dismissed5 May 20266004538Pavement Outside Nos. 40-42, The Broadway, Greenford, Middlesex, UB6 9PT
- Allowed24 February 20263376169750-758 Greenford Road, Greenford, UB6 8QQ
- Dismissed29 January 2026337454319-21 High Street, Acton, London, W3 6NG
The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.