®Planning appeal decision
42 GREAT EASTERN STREET, HACKNEY, LONDON, EC2A 3EP
a temporary decorative scaffold shroud screen advertisement comprising a 1:1 image of the building façade with a designed in advertising and information area measuring 9.2m x 6.4m
- Authority
- London Borough of Hackney
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Glaister C
Main issues, as the Inspector framed them
- The effect of the advertisement on the amenity of the area including whether it would preserve or enhance the character and appearance of the South Shoreditch Conservation Area
What decided it
An advertisement area of the size and position proposed would appear incongruous in the South Shoreditch Conservation Area and cause harm to its character and appearance, contrary to section 72(1) of the Planning (Listed Buildings and Conservation Areas) Act 1990.
The limited benefits of the shroud replicating the building's appearance and adding visual interest would not outweigh the harm to the character and appearance of the conservation area.
Plan policies cited: Policy LP1, Policy LP3, Policy LP7, Policy D8, Policy HC1, Policy D1, Policy D4, SSSPD 5.2
The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.