Planning appeal decision
42 Great Eastern Street, Hackney, London, EC2A 3EP
Planning appeal 3266486 at 42 Great Eastern Street, Hackney, London, EC2A 3EP (London Borough of Hackney) was dismissed on 8 October 2021 by Inspector Glaister C, by written representations. The main issue, as the Inspector framed it: The effect of the advertisement on the amenity of the area including whether it would preserve or enhance the character and appearance of the South Shoreditch Conservation Area.
a temporary decorative scaffold shroud screen advertisement comprising a 1:1 image of the building façade with a designed in advertising and information area measuring 9.2m x 6.4m
- Authority
- London Borough of Hackney
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Glaister C
- Postcode
- EC2A 3EP
Main issues, as the Inspector framed them
- The effect of the advertisement on the amenity of the area including whether it would preserve or enhance the character and appearance of the South Shoreditch Conservation Area
What decided it
An advertisement area of the size and position proposed would appear incongruous in the South Shoreditch Conservation Area and cause harm to its character and appearance, contrary to section 72(1) of the Planning (Listed Buildings and Conservation Areas) Act 1990.
The limited benefits of the shroud replicating the building's appearance and adding visual interest would not outweigh the harm to the character and appearance of the conservation area.
What the Inspector cited
- Development plan policies
- Policy LP1Policy LP3Policy LP7Policy D8Policy HC1Policy D1Policy D4SSSPD 5.2
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
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With an account
What an account adds to this decision


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The authority’s record since 2016 · every decision in 2021
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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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