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Planning appeal decision

Dismissed7 January 20223270284

120 The Broadway, London, SW19 1RH

Planning appeal 3270284 at 120 The Broadway, London, SW19 1RH (London Borough of Merton) was dismissed on 7 January 2022 by Inspector Ollerenshaw M, by written representations. The main issue, as the Inspector framed it: The effect of the proposal on the visual amenity of the area.

1 no. face and halo internally illuminated logo sign at high level on western elevation of building

Authority
London Borough of Merton
Appeal type
advert · Advertisement Appeal
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Ollerenshaw M
Postcode
SW19 1RH

Main issues, as the Inspector framed them

  • The effect of the proposal on the visual amenity of the area

What decided it

The proposed sign would be an unduly prominent and visually discordant addition at odds with the prevailing character of the area, having an unacceptable effect on visual amenity.

What the Inspector cited

Development plan policies
Policy CS7Policy CS14Policy DMD5Policy D8

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The authority’s record since 2016 · every decision in 2022

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.