35 Kingston Road, London, SW19 1JW

the replacement of the existing advertisement panel with 1 x internally illuminated digital advertisement display panel

Authority: London Borough of Merton
Appeal type: advert · Commercial advertisement
Procedure: Written
Development: advertisement
Postcode: SW19 1JW

Main issues, as the Inspector framed them

The effect of the proposal on amenity with particular regard to the impact of light on the living conditions of the occupiers of neighbouring properties

What decided it

The proposal would cause unacceptable visual intrusion and detriment to the amenity of neighbouring residential occupiers due to the proximity, brightness and changing nature of the digital display, conflicting with the Regulations which require advertisements to be controlled only in the interests of amenity and public safety.

Plan policies cited: Policy D12.3, Policy D12.7

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