Planning appeal decision
35 Kingston Road, London, SW19 1JW
Planning appeal 6006955 at 35 Kingston Road, London, SW19 1JW (London Borough of Merton) was dismissed on 17 July 2026 by Inspector G Ellis, by written representations. The main issue, as the Inspector framed it: The effect of the proposal on amenity with particular regard to the impact of light on the living conditions of the occupiers of neighbouring properties.
the replacement of the existing advertisement panel with 1 x internally illuminated digital advertisement display panel
- Authority
- London Borough of Merton
- Appeal type
- advert · Commercial advertisement
- Procedure
- Written
- Development
- advertisement
- Inspector
- G Ellis
- Postcode
- SW19 1JW
Main issues, as the Inspector framed them
- The effect of the proposal on amenity with particular regard to the impact of light on the living conditions of the occupiers of neighbouring properties
What decided it
The proposal would cause unacceptable visual intrusion and detriment to the amenity of neighbouring residential occupiers due to the proximity, brightness and changing nature of the digital display, conflicting with the Regulations which require advertisements to be controlled only in the interests of amenity and public safety.
What the Inspector cited
- Development plan policies
- Policy D12.3Policy D12.7
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
Town Planner Pro holds this letter. The Appeals plan opens it and every other letter we hold, all of them searchable, with the main issues and what decided each case picked out. We do not show letters on the free site because they carry people’s names and addresses.
With an account
What an account adds to this decision


More decisions in London Borough of Merton
The authority’s record since 2016 · every decision in 2026
- Allowed14 November 20253373881Advertising Site to the Rear of, Unit 2, Nelson Trading Estate, The Path, London, SW19 3BL
- Dismissed10 October 20253353851Pavement Outside Starbucks, 5-10 Wimbledon Hill Road, London, SW19 7NS
- Dismissed3 October 20243342821Pavement Os Rymans, , Wimbledon Broadway, Wimbledon, SW19 1PS
- Dismissed25 July 20243335616Pavement O/S Southern Fried Chicken, 11-13, Station Buildings 5-9 Coombe Lane, London, SW20 8NE
- Dismissed30 September 2022329745977 Streatham Road, Mitcham, CR4 2AH
The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
®