Advertising site to the Rear of, Unit 2, Nelson Trading Estate, The Path, LONDON, SW19 3BL

described in the application form as a “single sided 48 sheet internally illuminated sequential advertisement displays as shown in supporting documentation

Authority: London Borough of Merton
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Barnes S

Main issues, as the Inspector framed them

The effect of the proposed advertisement on public safety

What decided it

The proposed advertisement, being located in a commercial industrial locality and replacing an existing hoarding of similar scale, would not harm public safety when subject to conditions controlling illumination levels and display characteristics.

Plan policies cited: Policy T2 of the London Plan 2021, Policy D12.7 of the London Borough of Merton's Merton Local Plan 2024 to 2037/38, Policy T16.3 of the London Borough of Merton's Merton Local Plan 2024 to 2037/38

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