Pavement Outside Starbucks, 5-10 Wimbledon Hill Road, London, SW19 7NS

Planning appeal 3353851 at Pavement Outside Starbucks, 5-10 Wimbledon Hill Road, London, SW19 7NS (London Borough of Merton) was dismissed on 10 October 2025 by Inspector Courtney T, by written representations. The main issue, as the Inspector framed it: the effect of the development on the character and appearance of the area.

the installation of "Pulse Smart Hub" with integrated digital screens

Authority: London Borough of Merton
Appeal type: minor · Planning Appeal
Procedure: Written Representations
Development: utilities-energy · Other minor developments
Inspector: Courtney T
Postcode: SW19 7NS

Main issues, as the Inspector framed them

the effect of the development on the character and appearance of the area
the effect of the development on highway safety
the effect of the development on trees
the effect of the proposed advertisement on amenity
the effect of the proposed advertisement on public safety

What decided it

The tangible and enduring harm to character and appearance, pedestrian movement, accessibility and safety in a constrained street environment with no demonstrated local need for the proposed facilities outweighed the claimed technological and community benefits.

The limited weight attached to the claimed public benefits would not outweigh the considerable weight attached to the harm arising from the proposal to character and appearance, highway safety, pedestrian movement and amenity.

What the Inspector cited

Development plan policies: Policy DM D1Policy DM D2Policy DM O2Policy DM D5Policy D8 of the London Plan (2021)Policy G7 of the London Plan

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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More decisions in London Borough of Merton

The authority’s record since 2016 · every decision in 2025

Dismissed17 July 20266006955
35 Kingston Road, London, SW19 1JW
Allowed14 November 20253373881
Advertising Site to the Rear of, Unit 2, Nelson Trading Estate, The Path, London, SW19 3BL
Dismissed3 October 20243342821
Pavement Os Rymans, , Wimbledon Broadway, Wimbledon, SW19 1PS
Dismissed25 July 20243335616
Pavement O/S Southern Fried Chicken, 11-13, Station Buildings 5-9 Coombe Lane, London, SW20 8NE
Dismissed30 September 20223297459
77 Streatham Road, Mitcham, CR4 2AH

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.