Planning appeal decision
77 Streatham Road, Mitcham, CR4 2AH
Planning appeal 3297459 at 77 Streatham Road, Mitcham, CR4 2AH (London Borough of Merton) was dismissed on 30 September 2022 by Inspector Humphries A, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on the visual amenity of the street scene and the amenity of the surrounding residential properties.
for the upgrade of existing advert to support digital poster
- Authority
- London Borough of Merton
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Humphries A
- Postcode
- CR4 2AH
Main issues, as the Inspector framed them
- The effect of the proposed advertisement on the visual amenity of the street scene and the amenity of the surrounding residential properties
What decided it
The proposed advertisement would replace rather than add to existing advertisements and would not result in unacceptable harm to visual amenity or neighbouring residential amenity when subject to appropriate conditions controlling illumination and display characteristics.
What the Inspector cited
- Development plan policies
- Policy DM D5
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
Town Planner Pro holds this letter. The Appeals plan opens it and every other letter we hold, all of them searchable, with the main issues and what decided each case picked out. We do not show letters on the free site because they carry people’s names and addresses.
With an account
What an account adds to this decision


More decisions in London Borough of Merton
The authority’s record since 2016 · every decision in 2022
- Dismissed17 July 2026600695535 Kingston Road, London, SW19 1JW
- Allowed14 November 20253373881Advertising Site to the Rear of, Unit 2, Nelson Trading Estate, The Path, London, SW19 3BL
- Dismissed10 October 20253353851Pavement Outside Starbucks, 5-10 Wimbledon Hill Road, London, SW19 7NS
- Dismissed3 October 20243342821Pavement Os Rymans, , Wimbledon Broadway, Wimbledon, SW19 1PS
- Dismissed25 July 20243335616Pavement O/S Southern Fried Chicken, 11-13, Station Buildings 5-9 Coombe Lane, London, SW20 8NE
The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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