®Planning appeal decision
2-4 GREAT EASTERN STREET, HACKNEY, LONDON, EC2A 3NW
temporary decorative scaffold shroud 'wrap' advertisement for a period of 12 months during works to the building containing two inset advertising areas (measuring 7.7m x 9.6m and 7.7m x 11.7m) surrounded by a 1:1 image of the building facade
- Authority
- London Borough of Hackney
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Coombes A
Main issues, as the Inspector framed them
- the effect of the proposed advertisements on the visual amenity of the area, with regard to character and appearance including whether they would preserve or enhance the character and appearance of the Conservation Area and preserve the nearby setting of listed buildings
- the effect of the proposed advertisements on the visual amenity of the area, with regard to illumination
- the effect of the proposed advertisements on public safety
What decided it
The proposed advertising areas in Appeal A would not be in scale with or sensitive to the host building and would fail to preserve or enhance the character and appearance of the Conservation Area and the setting of listed buildings.
The harm found to visual amenity regarding character and appearance outweighed any other considerations.
Plan policies cited: Policy D8, Policy HC1, Policy LP1, Policy LP3, Policy LP7, Policy D4
The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.