381 Stretford Road, MANCHESTER, M15 4AD

Advertisement consent to replace the existing display board with a "D-Poster" which will display digital and illuminated LED advertisement displays

Authority: Trafford Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Senior H

Main issues, as the Inspector framed them

the effect of the advertisement on the amenity of the area

What decided it

The intermittent changing of the illuminated digital display would result in a prominent, incongruous and harmful form of advertising that would dominate the street scene and intrude upon nearby residential properties, contrary to the control of advertisements regime which permits control only in the interests of amenity and public safety.

Plan policies cited: Policy L7 of the Trafford Core Strategy (2012)

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