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Dismissed16 August 20213272781

381 Stretford Road, Manchester, M15 4AD

Planning appeal 3272781 at 381 Stretford Road, Manchester, M15 4AD (Trafford Metropolitan Borough Council) was dismissed on 16 August 2021 by Inspector Senior H, by written representations. The main issue, as the Inspector framed it: the effect of the advertisement on the amenity of the area.

Advertisement consent to replace the existing display board with a "D-Poster" which will display digital and illuminated LED advertisement displays

Authority
Trafford Metropolitan Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Senior H
Postcode
M15 4AD

Main issues, as the Inspector framed them

  • the effect of the advertisement on the amenity of the area

What decided it

The intermittent changing of the illuminated digital display would result in a prominent, incongruous and harmful form of advertising that would dominate the street scene and intrude upon nearby residential properties, contrary to the control of advertisements regime which permits control only in the interests of amenity and public safety.

What the Inspector cited

Development plan policies
Policy L7 of the Trafford Core Strategy (2012)

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.