Land at Crossford Court, Dane Road, Sale, M33 7BZ

installation of one digital poster display

Authority: Trafford Metropolitan Borough Council
Appeal type: advert · Commercial advertisement
Procedure: Written
Development: advertisement
Postcode: M33 7BZ

Main issues, as the Inspector framed them

The effect of the proposal on visual amenity

What decided it

The proposed advertisement's uncharacteristically large scale, elevated position, and illumination would introduce a heavily prominent feature that would harm the visual amenity of the area and be inconsistent with the character and identity of the locality.

Plan policies cited: Policy JP-P1 of the Places for Everyone Joint Development Plan (2024)

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