east verge of Barton Road, between Redclyffe Circle and Shetland Circle, Trafford, M41 7FP

installation of 1 no. non-illuminated, static advertising sign measuring 8ft x 4ft

Authority: Trafford Metropolitan Borough Council
Appeal type: advert · Commercial advertisement
Procedure: Written
Development: advertisement
Postcode: M41 7FP

Main issues, as the Inspector framed them

The effect of the proposal on the amenity of the area

What decided it

The modest scale, non-illuminated static nature, and siting of the advertisement close to the substation meant it would not detract from the verdant character of the verge and would be appropriate to the character of the area despite proximity to residential properties.

Framework references: 141

Plan policies cited: Policy JP-P1 of the Places for Everyone Joint Development Plan (2024), Trafford Metropolitan Borough Planning Guidelines - Advertisements (1995)

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