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Dismissed1 May 20266005220

163A Ashley Road, Hale, Altrincham, WA15 9SD

Planning appeal 6005220 at 163A Ashley Road, Hale, Altrincham, WA15 9SD (Trafford Metropolitan Borough Council) was dismissed on 1 May 2026 by Inspector Hatch P, by written representations. The main issue, as the Inspector framed it: The effect of the advertisement display on the amenity of the area including whether it has preserved or enhanced the character or appearance of the Hale Station Conservation Area.

2 no. internally illuminated signs at first floor level

Authority
Trafford Metropolitan Borough Council
Appeal type
commercial · Commercial Appeals Service (Adverts)
Procedure
Written Representations
Development
advertisement · Householder developments
Inspector
Hatch P
Postcode
WA15 9SD

Main issues, as the Inspector framed them

  • The effect of the advertisement display on the amenity of the area including whether it has preserved or enhanced the character or appearance of the Hale Station Conservation Area

What decided it

The signage's size, positioning at first-floor level, projecting nature and illumination made it an overly intrusive feature that failed to preserve the significance of the Conservation Area and harmed amenity.

What the Inspector cited

Development plan policies
JP-P1JP-P2Policy R1
National Planning Policy Framework
Paragraph 141

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The authority’s record since 2016 · every decision in 2026

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.