163A Ashley Road, Hale, Altrincham, WA15 9SD

Authority: Trafford Metropolitan Borough Council
Appeal type: commercial · Commercial Appeals Service (Adverts)
Procedure: Written Representations
Development: advertisement · Householder developments
Inspector: Hatch P

Main issues, as the Inspector framed them

The effect of the advertisement display on the amenity of the area including whether it has preserved or enhanced the character or appearance of the Hale Station Conservation Area

What decided it

The signage's size, positioning at first-floor level, projecting nature and illumination made it an overly intrusive feature that failed to preserve the significance of the Conservation Area and harmed amenity.

Framework references: 141

Plan policies cited: JP-P1, JP-P2, Policy R1

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.
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