Parkway (A5081) Central Reservation, approximately 150m south of Parkway Circle Roundabout, Trafford Park, M17 1LP

1 no. non-illuminated, static advertising sign measuring 8ft x 4ft

Authority: Trafford Metropolitan Borough Council
Appeal type: advert · Commercial advertisement
Procedure: Written
Development: advertisement
Postcode: M17 1LP

Main issues, as the Inspector framed them

the effect of the proposal on amenity

What decided it

The isolated and prominent siting of the advertisement within the soft landscaped central reservation would appear visually intrusive and atypical within a section of Parkway currently characterised by an absence of commercial signage, thereby harming amenity.

Framework references: 141

Plan policies cited: Policy JP-P1 of the Places for Everyone Joint Development Plan (2024), Trafford Metropolitan Borough Planning Guidelines – Advertisements (1995)

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