28-30 Talbot Road, Stretford, Manchester, M16 0PF

Planning appeal 3273654 at 28-30 Talbot Road, Stretford, Manchester, M16 0PF (Trafford Metropolitan Borough Council) was allowed on 2 September 2021 by Inspector Rafferty C, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on the visual amenity of the area.

to display a new digital screen sign showing static advertisements on rotation

Authority: Trafford Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Rafferty C
Postcode: M16 0PF

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the visual amenity of the area

What decided it

The proposed advertisement would not have a harmful effect on the visual amenity of the area when assessed against the surrounding commercial context and existing digital displays, and would have a neutral impact on the non-designated heritage asset.

The visual prominence of the advertisement was balanced against the existing commercial character of the area and the presence of similar digital displays; the neutral impact on the non-designated heritage asset's significance and setting outweighed any concerns about its introduction.

What the Inspector cited

Development plan policies: Policy L7Policy R1

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.