Land East of Junction with Haydock Lane, East Lancashire Road, St Helens, LANCS, WA11 9UY

the replacement of an existing double-sided painted 12 x 3m sign with a new double-sided 6 x 3m digital LED advertising unit mounted on a pole

Authority: St Helens Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Morgan R

Main issues, as the Inspector framed them

The effect of the proposed advertisement on public safety

What decided it

With suitable conditions in place to control brightness, image change rates and transitions, the proposed digital display would not cause unacceptable harm to public safety at this location close to two junctions on the A580.

Framework references: 136

Plan policies cited: Policy GEN 10, Policy ENV 21

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