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Allowed10 August 20213273894

Land East of Junction With Haydock Lane, East Lancashire Road, St Helens, Lancs, WA11 9UY

Planning appeal 3273894 at Land East of Junction With Haydock Lane, East Lancashire Road, St Helens, Lancs, WA11 9UY (St Helens Metropolitan Borough Council) was allowed on 10 August 2021 by Inspector Morgan R, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on public safety.

the replacement of an existing double-sided painted 12 x 3m sign with a new double-sided 6 x 3m digital LED advertising unit mounted on a pole

Authority
St Helens Metropolitan Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Morgan R
Postcode
WA11 9UY

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on public safety

What decided it

With suitable conditions in place to control brightness, image change rates and transitions, the proposed digital display would not cause unacceptable harm to public safety at this location close to two junctions on the A580.

What the Inspector cited

Development plan policies
Policy GEN 10Policy ENV 21
National Planning Policy Framework
Paragraph 136

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in St Helens Metropolitan Borough Council

The authority’s record since 2016 · every decision in 2021

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.