Wren Kitchens, Unit 10 Milverny Way, ST. HELENS, WA9 1JF

2no internally illuminated SMD LED Digital Displays at Wren Kitchens, Ravenhead Retail Park, 10 Milverny Way, Saint Helens, WA9 1JF

Authority: St Helens Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Townend K

Main issues, as the Inspector framed them

the effect of the proposed advertisements on the amenity of the area

What decided it

The size, scale and position of the proposed digital advertisements would result in visually incongruous advertisements that would dominate the existing building and be discordant with the surrounding retail units, thereby having a harmful effect on amenity contrary to Policy LDP08 and NPPF paragraph 136.

Framework references: 136

Plan policies cited: Policy LDP08

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
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Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.
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