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Dismissed28 November 20233323539

Wren Kitchens, Unit 10 Milverny Way, St. Helens, WA9 1JF

Planning appeal 3323539 at Wren Kitchens, Unit 10 Milverny Way, St. Helens, WA9 1JF (St Helens Metropolitan Borough Council) was dismissed on 28 November 2023 by Inspector Townend K, by written representations. The main issue, as the Inspector framed it: the effect of the proposed advertisements on the amenity of the area.

2no internally illuminated SMD LED Digital Displays at Wren Kitchens, Ravenhead Retail Park, 10 Milverny Way, Saint Helens, WA9 1JF

Authority
St Helens Metropolitan Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Townend K
Postcode
WA9 1JF

Main issues, as the Inspector framed them

  • the effect of the proposed advertisements on the amenity of the area

What decided it

The size, scale and position of the proposed digital advertisements would result in visually incongruous advertisements that would dominate the existing building and be discordant with the surrounding retail units, thereby having a harmful effect on amenity contrary to Policy LDP08 and NPPF paragraph 136.

What the Inspector cited

Development plan policies
Policy LDP08
National Planning Policy Framework
Paragraph 136

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in St Helens Metropolitan Borough Council

The authority’s record since 2016 · every decision in 2023

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.