177A Duke Street, ST. HELENS, WA10 2JH

for the erection and display of a wall mounted LED display of 1.92 by 2.8 metres

Authority: St Helens Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Hartley S

Main issues, as the Inspector framed them

The effect of the proposed advertisement upon visual amenity
The effect of the proposed advertisement upon public safety

What decided it

The combination of significant adverse visual amenity impact on nearby residential properties from the changing coloured images and unacceptable highway safety risks from driver distraction at a heavily used traffic-controlled junction with pedestrian crossings.

Framework references: 141, 9

Plan policies cited: LPD06, LPD08

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