®Planning appeal decision
129-135 Mare Street, London, E8 3RH
the replacement of an existing freestanding advertisement with a new LED digital advertisement display of a smaller size
- Authority
- London Borough of Hackney
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Long M
Main issues, as the Inspector framed them
- The effect of the proposed advertisement on the visual amenity of the area
- The effect of the proposed advertisement on public safety
What decided it
The proposed display's prominent positioning and orientation within the Mare Street streetscene, combined with its harmful distraction to drivers and pedestrians in an area of substantial traffic flow and informal pedestrian crossings near a bus stop, would result in substantial harm to both visual amenity and public safety that could not be outweighed by any benefits.
The environmental and economic benefits arising from the single advertisement would not outweigh the significant harm to amenity and public safety identified.
Plan policies cited: Policy LP7, Policy LP1, Policy LP3, Policy LP4, Policy LP2, Policy HC1, Policy D4, Policy D8
The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.