®Planning appeal decision
2-4 Great Eastern Street, Hackney, London, EC2A 3NW
Planning appeal 3275356 at 2-4 Great Eastern Street, Hackney, London, EC2A 3NW (London Borough of Hackney) was dismissed on 8 October 2021 by Inspector Coombes A, by written representations. The main issue, as the Inspector framed it: the effect of the proposed advertisements on the visual amenity of the area, with regard to character and appearance including whether they would preserve or enhance the character and appearance of the Conservation Area and preserve the nearby setting of listed buildings.
temporary decorative scaffold shroud 'wrap' advertisement for a period of 12 months during works to the building containing two inset advertising areas (measuring 7.7m x 9.6m and 7.7m x 11.7m) surrounded by a 1:1 image of the building facade
- Authority
- London Borough of Hackney
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Coombes A
- Postcode
- EC2A 3NW
Main issues, as the Inspector framed them
- the effect of the proposed advertisements on the visual amenity of the area, with regard to character and appearance including whether they would preserve or enhance the character and appearance of the Conservation Area and preserve the nearby setting of listed buildings
- the effect of the proposed advertisements on the visual amenity of the area, with regard to illumination
- the effect of the proposed advertisements on public safety
What decided it
The smaller advertising areas in Appeal B are sized to sit within the bays of the shroud image, respecting the scale and architectural detailing of the host building and thus preserving the character and appearance of the Conservation Area and setting of listed buildings.
The absence of harm to character and appearance, combined with the temporary nature of the proposal and the urban context, justified allowing the appeal.
What the Inspector cited
- Development plan policies
- Policy D8Policy HC1Policy LP1Policy LP3Policy LP7Policy D4
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
Town Planner Pro holds this letter. The Appeals plan opens it and every other letter we hold, all of them searchable, with the main issues and what decided each case picked out. We do not show letters on the free site because they carry people’s names and addresses.
With an account
What an account adds to this decision
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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.