®Planning appeal decision
2-4 GREAT EASTERN STREET, HACKNEY, LONDON, EC2A 3NW
temporary decorative scaffold shroud 'wrap' advertisement for a period of 12 months during works to the building containing two inset advertising areas (measuring 7.7m x 9.6m and 7.7m x 11.7m) surrounded by a 1:1 image of the building facade
- Authority
- London Borough of Hackney
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Coombes A
Main issues, as the Inspector framed them
- the effect of the proposed advertisements on the visual amenity of the area, with regard to character and appearance including whether they would preserve or enhance the character and appearance of the Conservation Area and preserve the nearby setting of listed buildings
- the effect of the proposed advertisements on the visual amenity of the area, with regard to illumination
- the effect of the proposed advertisements on public safety
What decided it
The smaller advertising areas in Appeal B are sized to sit within the bays of the shroud image, respecting the scale and architectural detailing of the host building and thus preserving the character and appearance of the Conservation Area and setting of listed buildings.
The absence of harm to character and appearance, combined with the temporary nature of the proposal and the urban context, justified allowing the appeal.
Plan policies cited: Policy D8, Policy HC1, Policy LP1, Policy LP3, Policy LP7, Policy D4
The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.