Land Adjacent To Manchester Road, Altrincham , WA14 5PW

Advertisement consent sought for a double sided internally illuminated LED advertisement hoarding to replace existing non -illuminated double sided sign

Authority: Trafford Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Householder developments
Inspector: Cooper P

Main issues, as the Inspector framed them

the effect of the proposed advertisement on the amenity of the area

What decided it

The size and siting of the proposed illuminated advertisement would create a dominant, obtrusive, and isolated visual feature that would adversely affect the amenity of the area contrary to NPPF paragraph 136.

Framework references: 136

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